The launch marks the brand’s entry into the professional nail care market with a portfolio designed to support nail preparation, extensions, enhancements, creative nail art and finishing. MEROO has invested over four years in research and development, focusing on balancing price, quality and trust for salon owners, nail technicians and professional nail artists.
The brand draws on Jitendra Kumar’s experience in the salon supply business through Beauty Centre, a renowned salon supply store in Bengaluru that has been operating since 2009. His engagement with the industry has provided insights into the requirements of salon businesses and the practical considerations that influence product selection.
“Having served the salon industry through Beauty Centre in Bengaluru since 2009, I’ve gained first-hand insight into the needs of salon owners and nail professionals. This experience, combined with over four years of research and development, led to MEROO—a professional nail care brand built around the three things the industry values most: price, quality and trust. Our vision is to empower nail professionals with reliable products that inspire creativity and deliver results,” said Jitendra Kumar, Founder of MEROO.
MEROO’s product portfolio covers multiple stages of professional nail services and caters to nail technicians, nail salons and beauty academies seeking products for a range of treatments and artistic applications.
The brand’s signature colour collection features 108 gel polish shades, alongside glitter, disco, cat-eye, neon and jelly finishes. Its wider portfolio includes builder gel bottles and jars, sculpting gels, platinum gels and acrylic systems, providing options for nail extensions, overlays and sculpted nail enhancements.
The range also includes nail art products and professional accessories, such as brushes, files, cuticle tools, magnets, drills, bits and UV lamps. These products are intended to support everyday salon services, contemporary nail trends and intricate nail art techniques.
MEROO’s product development has been shaped by Jitendra Kumar’s longstanding engagement with the professional salon industry. Through Beauty Centre, he has gained direct exposure to the products, preferences and practical considerations that influence purchasing decisions among salon owners and nail technicians. This experience informed the brand’s four-year research and development process, which focused on addressing market expectations around price, quality and reliability.
The brand emphasises premium formulations, consistent quality, trend-forward colours and professional performance. Its stated product attributes include highly pigmented colours, self-levelling application and long-lasting wear. MEROO has also highlighted HEMA-free and TPO-free options in its gel polish collection.
Following its Bengaluru launch, MEROO aims to establish relationships with nail salons, independent nail technicians and beauty academies while contributing to India’s professional nail care segment.
The brand aims to become a trusted professional nail care partner by combining a comprehensive product portfolio with an understanding of the everyday requirements of salon businesses. Through its focus on innovation, creativity, quality and dependable performance, MEROO seeks to support professionals in delivering nail services while exploring new techniques, finishes and trends.
The October 5 launch marks the beginning of MEROO’s efforts to build a presence in the professional beauty industry and develop long-term partnerships with the salon community.
For more information about MEROO’s professional nail care products, visit www.meroo.in, follow @merooofficial on Instagram or contact the brand directly.
MEROO is a professional nail care brand dedicated to serving nail technicians, salons and beauty academies with a comprehensive portfolio of nail products. Its range includes gel polish and specialty colour collections, builder and sculpting gels, acrylic systems, nail art products and professional accessories. Founded by Jitendra Kumar, MEROO is built around the principles of innovation, quality, creativity, trust and performance, with a focus on developing products that meet the evolving needs of the professional salon industry.
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